Call for project

La virée X Moka Mag

Art By Friends and Moka Mag are teaming up to create a new mural on the course! We are launching a call for projects allowing all artists to try their luck. The winner of the competition will have the opportunity to paint their mural on an electric transformer in the Balmettes district in Annecy. To participate, download the template and submit your best models! Send your work and a short presentation text to the following email address :

Participation dates : from June 15 to August 31, 2021.
After a selection of the ten best models, the winner will be voted on in September 2021 by the subscribers on the Instagram stories @laviree and @mokamagazine. The final winner will be announced in September on

By foot, skateboard or bike, « La Virée » is an outdoor trail contoured by colourful artworks created amongst existing urban elements. Situated in unexpected areas of Annecy, painted on walls, floors or under overpasses. These unique artworks are visible throughout the year and available for weekly visitors and those partaking in a Sunday stroll.

Free and sustainable, the trail will connect  Annecy’s city centre with the new boroughs, promoting unknown areas of the city. Bringing the spotlight on 50 local and international artists along with their many art pieces ready to voice their poetic and societal expressions within the natural light. A patrimonial footprint on the landscape of the lakeside city of tomorrow.

«La Virée», an artistic and cultural cup of oxygen !

Guided tours

The trail map

Artists to discover

Join the adventure